Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in Australia Q1 2022

The first quarter of 2022 saw varying performance trends for the top 5 delivered meal kits and specialty foods applications on the iOS platform in Australia. Below is a detailed overview of these trends based on data from Sensor Tower.

HelloFresh: Meal Kit Delivery experienced a steady increase in weekly downloads, starting at approximately 2.5K in late December 2021 and peaking at around 4.5K in the last week of January. While downloads saw a slight decline towards the end of the quarter, active users remained relatively stable, starting at 126.6K and peaking at 147.4K in the first week of January before ending the quarter at 142.5K.

EveryPlate: Cooking Simplified showed a significant increase in weekly downloads in January, peaking at 2.4K in the week of January 24. This was followed by fluctuations but remained strong at around 1.6K by the end of March. Active users reflected a similar trend, growing from 3.6K at the start of the quarter to 5.6K by the end of March.

Dinnerly: Meal Kit saw a consistent growth in weekly downloads, peaking at 1.6K in the last week of January. Downloads then saw a gradual decline, ending the quarter at just over 1K. Active users remained stable throughout the quarter, starting at 26.4K and ending at 28.2K.

My Muscle Chef had a more volatile download trend, starting at approximately 1.4K in late December and experiencing a peak of around 1.5K in the week of February 21. Downloads fluctuated throughout the quarter, ending at 1.3K in the last week of March.

Marley Spoon showed a steady increase in weekly downloads in January, peaking at 1.2K in the week of January 24. Downloads then declined to 556 by the end of March. Active users reflected a similar trend, starting at 6.6K and peaking at 7.1K in early January before stabilizing at around 6.2K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.